Wardrobe.ai Launches Intelligent Closet Platform to Transform Sustainable Fashion Choices

London, United Kingdom, July 1, 2025 /Desonewswire.com/ – In a bold step towards merging sustainability with personal style, British tech startup Wardrobe.ai has officially unveiled its flagship platform: the Intelligent Closet, a mobile-first AI assistant that helps users track, organize, and optimize their wardrobes while minimizing their fashion footprint.

Designed for eco-conscious consumers, the Intelligent Closet uses AI and computer vision to scan clothing items, analyze usage patterns, and offer outfit suggestions based on weather, events, and past behavior. By encouraging mindful fashion choices and discouraging unnecessary purchases, the platform aims to reduce clothing waste and promote circular consumption.

“We realized most people only wear a small portion of what they own,” said Natalie Pierce, Co-founder and CEO of Wardrobe.ai. “With the Intelligent Closet, we want to help users rediscover what’s already in their wardrobe, save money, and support a more sustainable fashion economy.”

Key Features of the Intelligent Closet:

Smart Item Recognition: Instantly catalogs clothes using smartphone camera scans and AI-powered tagging.

Outfit Generator: Suggests daily combinations based on personal style, weather, and occasion.

Sustainability Tracker: Calculates the carbon and water impact of each item and provides greener alternatives.

Style Insights: Offers monthly reports on wardrobe usage to help reduce fashion waste.

Eco-Shopping Integrations: Recommends secondhand, rental, or ethically made items that align with the user’s style.

The platform is free to download, with premium features such as digital wardrobe analysis and personal stylist AI available through subscription. Wardrobe.ai is currently available in English and French, with German and Spanish versions planned for Q4 2025.

In partnership with local charities and textile recycling networks, Wardrobe.ai also enables users to donate underused garments directly from the app, turning the digital closet into a gateway for responsible fashion actions.

“Fashion should empower individuals, not burden the planet,” added Pierce. “We believe data-driven decisions can change the way we dress, forever.”

Media Contact Information
Company Name: Wardrobe.ai
Contact Person: Natalie Pierce
Email: press@wardrobe.ai
Website: https://www.wardrobe.ai